Okeechobee Events Co.
A wedding & corporate event rental house that needed seasonal color flexibility, six thousand napkins per year, and custom embroidery on every single event — without a vendor that flinched at calendar-driven demand.
The starting position
Priya Nair, Creative Director, came to us with a specific problem: her previous vendor had a four-week embroidery turnaround. For weddings booked inside that window — about 30% of her book — she was either eating the cost of express embroidery or letting the bride leave the table without the date-on-napkin moment she'd sold them. Either outcome was bad business.
On top of that, she needed color flexibility. A March wedding wanted dusty rose napkins; an April corporate retreat wanted slate; a May wedding wanted oat. Stocking enough of each color for peak weekends meant tying up inventory dollars she'd rather have moved.
What we changed
We brought embroidery in-house at Sburq's six-head Tajima. Standard turnaround on wedding-date stitching dropped to nine business days from sign-off. For events booked under three weeks out, we offer a five-business-day rush at 30% upcharge, used roughly twice per quarter.
On the inventory side, we built her a reservation calendar. Every February she sends a 12-month event forecast. We hold a forecasted inventory window — color by color, size by size — and she draws against it event by event. Cost: zero. We hold the inventory; she only pays when she ships an order.
Seasonal palette drops
Twice a year (March and September) we release a small seasonal color palette. Priya gets a first-look swatch packet before public release. She placed a deep-burgundy order for fall 2025 weddings the week she received the packet; that color is now in her permanent stock rotation.
"The custom embroidery turnaround beat our two previous suppliers by a full week, and the stitch quality is honestly the best we've ever specified. The reservation calendar means I stopped getting that 2 a.m. Sunday-night panic about whether enough napkins existed for a Thursday rehearsal dinner."
— Priya Nair, Creative Director, Okeechobee Events Co.
Results, eighteen months in
- Embroidered events per year: 220+ (up from 130, when she had to refuse rushed jobs)
- Average embroidery turnaround: 9 business days (was 28)
- Inventory dollars freed by reservation calendar: ~$38,000
- Color drops added to permanent stock: 4 across 2024–2025
- Annual napkin throughput: ~6,200 units